We Have Moved



Our new blog, The Moodboard, has moved
to our newly redesigned Design Packaging website.


See you there!







Hermès Packaging Comes to Life


Luxury brand Hermès makes their iconic packaging come to life in, Hermès Observatory of Orange Boxes. It’s a wonderful example of how packaging can be used to create a brand experience online. The special section on their website consists of six delightful “observations” using stop-motion videos making the boxes come to life with, shall we say, a wild personality. Don’t let the sophisticated packaging fool you, it’s a wild jungle with boxes acting like ferocious crocodiles and silly monkeys.

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DKNY MYNY Launches at Madison Square Park


DKNY launched their latest fragrance, MYNY today at Madison Square Park. British pop sensation Rita Ora, the face of MYNY, made an appearance at the event as did Sports Illustrated Model Chrissy Teigan. The sun was out, and the energy electrifying as everybody was crowding to get a shot of the celebrities, and snack at the MYNY DKNY street cart serving raspberry and pink sea salt pretzels by Chef Dominque Ansel.


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CJ Hendry's Fashion and Packaging Illustrations


We love seeing gestural fashion illustrations with beautiful brush strokes and marker flicks. But when we saw a photograph of a crumpled up luxury retail shopping bag, we were surprised to find out it was an illustration by Australian artist CJ Hendry. CJ creates photo-realistic art of fashion and luxury with a layered scribble technique of pen and ink requiring a myriad of photographic references, and 16–hour days.

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FAKE ME: Counterfeit Packaging & Consumers


Most of us know at least one person toting a faux handbag, or purchasing knock-off cosmetics and skincare products; it’s an epidemic. Street vendors that once sold counterfeit goods in public arenas turned to shadowy figures in dark alleys and secret rooms which weren’t exactly safe. Now with the rising e-commerce market, those same figures have morphed into URL’s, where anybody from the comfort and safety of their home can purchase counterfeit goods. Of course this is nothing new, counterfeiters have existed from the beginning of time. What has risen however is the greater use of fraudulent packaging. The same way hidden boutiques and legitimate–looking sites draw the veils of deceit, counterfeit packaging falsely authenticates counterfeit products.

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A Look At Some of Fashion's Iconic Packaging

Design Packaging's look at four designs from established luxury brands to find the story behind them.



One of the most recognizable packaging designs is the small robin's-egg blue Tiffany box with white satin ribbon.  But where did that iconic Tiffany blue come from? The blue color was first introduced in 1845 by Charles Lewis Tiffany for the cover of his Blue Book, a collection of fine handcrafted jewelry.[1] Referred to as robin’s-egg blue or forget-me-not blue, "this distinctive color may have been chosen because of the popularity of the turquoise gemstone in 19th-century jewelry. Turquoise was also a favorite of Victorian brides who gave their attendants a dove-shaped brooch of turquoise as a wedding day memento."[2]

Did you know:

The custom Pantone color for Tiffany blue is PMS 1837, the same year of tiffany's foundation. [3]

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Fall Breaks from Trend Victimhood

Both a staple and statement, fall furs go playful in brilliant hues. Colors clash to perfection on fur coats at the Tom Ford Autumn/Winter 2013 Womenswear runway.

For decades women have adopted trend identities in adapting their look to disposable styles. Consequently, these women have become trend victims. This year’s fall fashion cycle has however taken a turn. Color, shape and fabric are redefining women and men’s wardrobes in ways that don’t entirely alter one’s personal style, but rather build upon it. As textile innovation dives fashion forward, the industry’s ongoing momentum has boosted with the bond of incongruent materials.

Oversized coats: Labels like Céline have hinted to the style in collections passé, but the silhouettes of the season are somehow a bit softer and the fabrics that bear a bit more of a gleam. It is drastically oversized coats bearing dropped shoulders, large lapels and extra-long cuffs that shape up Autumn/Winter 2013 runways. Stella McCartney and Lanvin take a menswear approach with oversized grey coats bearing a masculine flare with eminent turtlenecks. Ralph Lauren goes arsenal adding a militant twist to the shape. Christopher Kane keeps to navy, fall’s new black, while Peter Pilotto spices up the look with prints and colors that so purposely clash. Ralph Rucci, Kenneth Cole, Marni and Carven also keep with the cool oversized coat look.

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Lead image

We were thinking, what would be an awesome Father's Day gift? Ties? Sweaters? Cologne? Poppycock! It's all about bow ties for the gentry gent in the family. Only instead of buying them from the local retailer, we decided to upcycle some retail shopping bags around the office. We experimented with different shapes, folds and various origami constructions until we achieved just the right look.

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Fashion that Filters the Air We Breathe


High fashion meets Sustainability with a dress from Catalytic Clothing that improves air quality by breaking down airborne pollutants coming in close proximity to the surface of the fabric.  Erin O'Connor as HERSELF, still from Catalytic Clothing Film courtesy of Adam Mufti

The term “sustainable luxury” appears to be an oxymoron. However, the coexistence of fashion and sustainability has become a haute topic of discussion lately. In the world of fast fashion, trends change more than ever and eventually textiles flood the earth’s landfills.

Companies like H&M and Puma have taken a position on the matter.  Puma’s “Bring Me Back” program encourages customers to return footwear, apparel and accessories to be repurposed and recycled at I-Collect. Last month, H&M held a discussion at Vogue Headquarters to discuss the future of sustainable fashion with a “Conscious Talk.” The Swedish retailer also created a new ‘Conscious Exclusive’ collection featuring Hollywood-inspired dresses made with sustainable material. The area of luxury fashion however, falls behind as most high-end retailers continue to push desirable yet un-sustainable textiles.

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The Problem with e-Commerce Packaging


E-Commerce packaging from high-end retailers does not live up to the client’s high level of expectation.

When shoppers open the doors to a luxury fashion house, they enter a unique world where the brand experience is best felt through the tangible embrace of a product and the elegance of the interior. Stepping through the online door, shoppers of the digital generation enter a similar world of exclusivity. The final client touch point, product packaging and delivery currently trades this exclusivity for pedestrian presentation.

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A Modern Renaissance of Style

J Mendel

Laser-cut at J. Mendel captured right on the runway. Photo courtesy of Bryanboy (Taken with Instagram)

The rebirth of extravagant textures and intricate layers are breathing new light to the fashion industry. A Modern Renaissance, mainstream couture is experiencing a life of color in opulent textiles. The forward-thinking atmosphere of the early Renaissance revolutionized fashion while setting the caliber for the years to come. With a strong attention to detail, new technologies continue to break the boundaries of fashion today.

Progress in science and mathematics prompted trends of the 15th century. Around this period of enlightenment, the province of fashion evolved with the inception of lace. Replacing embroidery, lace transformed dresses, evoking a plethora of different styles. Laser cut, a modern cross between cutwork lace and a screen-printing aesthetic delivers highly intricate patterns with incredible levels of precision.

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Conversation on the Weather, New York Fashion Week Recap


A snowstorm at New York Fashion Week did not deter fashionistas from racing show to show through the snow, clad in designer stilettos. If one thing is for certain, the fashion community was not restricted by the blizzard. Rather, designers embraced the weather as an opportunity to showcase their best winter pieces.

Inspiration for fall looks extended beyond the arts. This season, several designers pulled inspiration from their own international voyages. Using their miles prior to hitting the design boards, designers were influenced by places including Turkey, Spain and France.

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Design Packaging Awards Gala

The first annual Design Packaging Inc. Awards Gala AKA "the DPI" (pronounced the Dipee) was held this past weekend in Scottsdale's Tatum Ranch. The Oscar themed event saw winners in several categories including "Best Meltdown In Our Creative Department By A Sales Person" and "Best Quote of the Year".  The evening culminated with the Lifetime Achievement Award being presented to John Auten for 10 years of exceptional customer service. 

 We would like to thank everyone that helped make 2012 an incredible year and those that will help continue to propel Design Packaging into 2013. 


Clockwise from top left: Joan, Denis, Kathy, Diana, Evelio, Rob, John, Chris, Alison, Whitney, Kyree, Stacy, and Evelio

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Design Packaging Inc featured in HOW Magazine


HOW magazine's May issue features a curated collection of custom packaging designs in their "Package Deal - 10 to Remember" article written by Bryn Mooth and Andrew Gibbs (editor of TheDieline.com). This month HOW wanted to "spotlight 10 projects featuring eye-catching paper choices and distinctive production techniques.

Lady Gaga's Workshop invitation for Barney's New York was featured as one of the top ten. Some of the key production techniques used were debossing, foil-stamping, spot gloss varnish and 5-color offset printing.

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A/W 2012 Fashion Week Trend Recap


Fashion week season is over, and the paparazzi-studded streets, glamorous parties, and champagne have all but subsided. Designers are back at their ateliers sketching and preparing for the next wave of fashion insanity. This year, the retail fashion industry focused on what's haute for autumn/winter 2012. If you weren't able to make it, or watch the streaming shows, here's a few shots from New York Fashion Week behind the scenes, celebrities and athletes like Snookie (yes we know she's not an athlete), and even some retail packaging design!

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Alexis Bittar's Ab Fab Shopping Bags

Alexis Bittar_Web mock up

Screenshot of the new Alexis Bittar site with AbFab girls

The girls of Ab Fab are back and on the small/mobile/pad/phone screens across the web. Featured in Alexis Bittar's latest campaign, these lovely ladies are cracking up fans with their sorely missed comedy.

 See their beautiful kraft retail shopping bags up close and personal here. And watch the behind the scenes A Fab video here.

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Yves Saint Laurent Designs Line of Luxury Cigarettes


…Again. The first time luxury fashion house Yves Saint Laurent came out with their own brand of cigarettes was back in 1985 amidst a flurry of controversy. Now, with even stronger evidence of health risks and numerous anti-smoking groups, it's sure to stir up even more controversy.

It's actually nothing new. Other luxury brands such as Versace, Pierre Cardin, and Cartier have also added nicotine to their line. Though they themselves may not actually produce them, they more than likely licensed out their names to tobacco companies. These "luxury" cigarettes marketed and sold mainly in areas like Asia and Russia, are also easily purchased online.

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2011 Fashion Week Invitations

Every year fashion's finest show off the latest trends on illuminated runways, but to get in to their shows, you have to be invited. We thought we'd use Mercedes-Benz fashion week as an excuse to show you some of our favorite picks for 2011 runway shows. Images via Refinery29.

This one isn't from 2011, but still a neat invite as far as packaging design goes. The Air Plant enclosed in the pyramid doesn't need soil since it doesn't grow roots. The runway show took place at the Horticultural Society of New York.

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Design Packaging Inc. Gets Shelved


The Phoenix Design Week 2010 Shelved Exhibit, whose focus was Phoenix package design, is a conference hosting 30 national and local speakers, ADOBE training, exhibits, and receptions.

Being featured at the Shelved Exhibit was a unique way for Design Packaging to connect with the area’s design community including advertising agencies, design studios, and packaging aficionados. Our featured items included Juicy Couture's Bible box (also showcased in Lurzer's Archive's 200 Best Packaging), Scottsdale Chocolatier Julia Baker's truffle boxes, Chateau Ste Michelle Artist Series Wine display box, Bulgari's collapsible rigid box with ribbon closure, and Crate & Barrel’s cut & sew linen cases.

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Reuse & Recycle Your Shopping Bags

Packaging mockumentary makes a point to reuse/recycle shopping bags in a message to heal the bay. You can do your part in reducing the use plastics bags with reusable shopping bags, or upcycling your plastic bags.


Sephora, Suri, and Design Packaging

Sephora Basket

Katie Holmes and Suri Cruise featured holding a Sephora shopping basket in InStyle, shopping for goodies at Sephora in NYC.

To see the rest of Sephora's packaging, check out Design Packaging Inc.

Holiday Packaging as Product

Twelve Days 1

Twelve Days is a small family startup in San Francsico, CA, inspired by one of their longstanding Christmas traditions – celebrating the Twelve Days of Christmas by giving a small gift on each day. For nearly 30 years, they hung their 12 Days gifts in small boxes on their Christmas tree, with the recipient searching the tree for a box to open each day.

In Fall 2007 they decided to share their way of celebrating the Twelve Days with the world, and began the design process for their gift box sets. After months of researching materials and processes Design Packaging and Twelve Days found the right combination of foil paper and hotstamp treatment to give this product the subtle luxurious feel of an heirloom box. read more>>

American Eagle in the Big Apple

American Eagle

American Eagle Times Square

Our friends American Eagle Outfitters have opened a flagship store in Times Square, a 4 level shopping behemoth, 25,000 square feet, stars YOU as the billboard model! The American Eagle photo studio inside allows you to broadcast your photos on outdoor screens near 42nd & Broadway. 

Who's not buying American Eagle this holiday season? Pick up a Gift Card or two and let us know what you think of the gift card packaging, developed by who else... Design Packaging.

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Paper Bag Princesses

FASHION Packaging

September's issue of W magazine, captures the 'designer' look using retail shopping bags in the editorial 'Paper Bag Princess'.

Design Packaging's own take on this concept was executed earlier this year in the 09 Design Packaging Fashion Show, complete with a walk off.

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Lane Crawford Future Fashion

Lane Crawford

After getting my haircut yesterday at the IFC in HK I stopped by Lane Crawford to see what's new in retail packaging, cosmetics, displays, etc. Lucky for me they were having an amazing fashion showcase featuring the Hong Kong Polytechnic University's Institute of Textile & Clothing.

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